Dating press

Anonymous commenter from yesterday's post saw it, you'll see, and so did I:

OKC and their "matching" statistic analysis, outlined here in the Friday Times.

".... the company catalogued the photos on more than 7,000 user profiles and looked at how many responses those users received from others. It found, among other things, that it didn’t matter whether people showed their faces, as long as the photos were intriguing enough to start a conversation.

“If you want worthwhile messages in your in-box, the value of being conversation-worthy, as opposed to merely sexy, cannot be overstated,” wrote Christian Rudder, another OkCupid founder, in the post.

Last fall Mr. Rudder looked at the first messages sent by users to would-be mates on the site, and which ones were most likely to get a response. His analysis found that messages with words like “fascinating” and “cool” had a better success rate than those with “beautiful” or “cutie.”

“As we all know, people normally like compliments, but when they’re used as pick-up lines, before you’ve even met in person, they inevitably feel... ew,” he wrote.