"Match.com buys OKCupid to spread the love"
Says the CEO of Match's parent company, which paid $50M for OKC:
"We know that many people who start out on advertising-based sites ultimately develop an appetite for the broader feature set and more committed community, which subscription sites like Match.com and Chemistry.com offer, creating a true complimentary relationship between our various business models.
"This acquisition therefore goes a long way toward our objectives of bringing new people into the online dating world, offering the ability to meet in whatever type of online setting, and at whatever commitment level, our members desire, and facilitating a seamless evolution of the online dating experience without ever having to leave our portfolio of sites."Says the Salon.com article author:
"The acquisition, it seems, hinges on the idea that Match can turn OKCupid’s non-paying members into subscribers — that the service will be so good that they just have to pay for more. Well, umm, good luck!"Indeed. Says the first responder in the comments section:
So, the free site with better functionality than any of the paid sites gets bought by a paid site? Glad I'm not single at the moment. OKCupid, it was fun while it lasted."To a degree, yes.
Day 1 of 28: 3.75 miles
February Total: 3.75
2011 Total: 53.76